Small Business: Why They Have an Advantage on Sustainability

Thursday, February 18, 2010 by Julie Urlaub
image: onward and upwardSmall businesses and entrepreneurs are seen by many to be more equipped with the speed and flexibility to incorporate sustainability concepts directly into their business model.  This agility and ability to adapt may prove to be more responsive to specific industry needs.  As a small business consultant, I work with small business clients who are capturing value by modifying and adapting their business to the world around them.

With a majority of the global population working in small business and small business accounting for over half of US fuel consumption, many prominent figures believe that this puts small business in the driver’s seat in the fight for a cleaner, greener future.

As a sustainability consultant, I have personally observed the ability of small businesses to quickly respond to changing market conditions, take advantage of lower risk, and incorporate reduced decision chain.  This enables these smaller more nimble organizations to integrate sustainability concepts into their businesses quickly and effectively.

Examples have shown many small businesses are actually ahead of the game and are creating a business case for sustainability.  These companies are defining business sustainability value opportunities, setting business sustainability goals, linking plans to specific business metrics, and creating scorecards to evaluate success.  In doing so, they are leveraging company resources already available within the organization. 

At Taiga Company, we encourage new and existing small businesses to claim their position as sustainability leaders in the market and accelerate sustainable change.

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