Small Businesses going green

Tuesday, January 6, 2009 by Julie Urlaub
image: go greenMore small businesses than ever before are subscribing to the idea that they can save money, improve brand value and contribute to their communities by implementing  environmental business  sustainability practices.   A study commissioned by Siemens Building Technologies found that 60% of corporations think that green practices would lower operating costs.  
 
So what are other benefits of becoming an environmental business as part of your core offering?  

 
  • Improve corporate reputation  
  • Create brand differentiation  
  • Improve company image in the eyes of customers, investors, partners, employees, and the community  
  • Capture synergies by aligning with other like minded eco aware companies  
  • Reduce business cost  
  • Improve employee satisfaction and retention  
  • Lead in your industry: create and define industry best practices

 
It's interesting to note that, ”Approximately 42% of American consumers are willing to spend more for products that are organic, environmentally-friendly, or fair trade.
 
With that being said, how can integrating eco awareness and business sustainability into your organization help you save money this year?

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