The increasing desire to translate personal eco awareness into career ambitions is now being met with a similar growth in demand for an alternative skilled workforce among many leading companies. As we follow these job market trends, our sustainability consulting believes the convergence of business sustainability value and personal sustainability interest could be a stabilizing force in the global job market. As any jobseeker knows, there are a number of factors that go into the selection of an ideal candidate, and the definition of ideal may just be changing. Our professional consulting experience leads us to believe that many of the businesses currently reducing their workforce will soon be returning to the job pool in search new talent. The selection criteria that define the next generation may be very different than they have been in the past.
When asked about ‘green’ job qualifications, we advise jobseekers to not over think it. Target companies with similar values and proactively align personal interests with the company's business sustainability value drivers.
• Highlight personal interests and passions for business sustainability.
• Stress a record of accomplishment in applying sustainability concepts in business.
• Correlate past successes with similar business sustainability initiatives within the organization.
• Explicitly define how your unique passion could directly benefit the company.
In today’s environment, businesses resources are often very limited. Building and motivating top talent has become critical to both short and long-term business sustainability. Combining traditional business functions with aligned passions for sustainability, both employers and employees set themselves up to win.


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