The Crossroads of Business Sustainability and Social Intelligence

Friday, October 21, 2011 by Julie Urlaub
image: business crossroadsWith a multitude of paths to career satisfaction, evidence indicates that “finding meaning in the workplace” may be the single most important factor to long term satisfaction in the workplace.  In fact, research shows that growing work frustrations are directly related to immediate supervision and a lack of recognition.  So how can today’s leaders increase the engagement of their employees?  What new skills will define tomorrow’s business sustainability innovators?

Reviewing the Harvard Business Review post, The Must-Have Leadership Skill, we explore the growing emphasis on ‘social intelligence’ as a required business skill.  As the article describes: 

“Technical skills and self-mastery alone allow you to be an outstanding individual contributor. But to lead, you need an additional interpersonal skill set…leadership is the art of accomplishing goals through other people.” 

While creating ‘meaningful work’ is both the responsibility of the employer as well as the employee, business leaders can greatly accelerate the process by recognizing and rewarding the pursuit of these business sustainability efforts.  Reflecting back on the 2009 article, Jumping into the Green Job Market, the recovering market has created a new generation of workers, with a new set of expectations. 
 
Employees Want to Make a Difference: 80% of "young professionals" are interested in a career that makes a positive impact on the environment.
Employees Seek Energy-Conscious Employers: 94% of Americans prefer to work in a building that is designed to be energy efficient and ecologically sound.
Employees Prefer Employers that offer Telecommuting: the necessity to physically change locations in order to accomplish a task has recently been challenged by employee value for energy conservation, environment impacts, family values, and other issues.
Employees Want Employers to Walk the Talk: In Portland, Oregon, your company isn’t really green unless you’ve got a bike cage in the parking structure, a compost bin in the lunchroom, fume-free paint on the walls, and have recycled glass on the lobby front desk.
Employees Gravitate towards a Common Sustainable Goals: Organizations that are creating business sustainability through an elevated sense of teamwork and establishing an emotional tie between the employee and the organization direction are attracting top talent.

Having the right people in place has always critical to business success; however, it has become increasingly important to have a new set of skills to respond to evolving market conditions and business sustainability needs.   The ability to plan and take action to address resource demands falls heavily on both executive and frontline leadership. Our sustainability consulting works with businesses to understand the value in having an evolved ‘social intelligence’ at every level of an organization.

Comments for The Crossroads of Business Sustainability and Social Intelligence

Monday, October 24, 2011 by Andrea Learned:
This is right in line with my research on relational traits/skills and sustainability leadership, Julie. The cool thing is that knowing that relational skills and social intelligence are crucial to sustainable business means that we DO have a good map for preparing all future practitioners to do their best work! Great post.
Tuesday, October 25, 2011 by CleanerUSA:
Well written Julie! Business leaders that partake in continued green practices tend to excel and are seeing the results in the long run of becoming more socially approved. I agree that 80% of the young professionals is more conscious of the environment. This is without a doubt present policy and not just for the future. So glad to see Andrea's comment here! U Rock, Julie!

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