The Marks of an Innovative Business Sustainability Leader

Friday, January 27, 2012 by Julie Urlaub
image: leadershipToday’s companies face greater pressure than ever before from shareholders, customers, and employees to deliver on an expanding set of expectations.  Faced with a decision at the crossroads of traditional business and sustainable development, executives must figure out how to engage workers and integrate business sustainability into their everyday actions and decisions.

“Focus on motivating behavioral change, enabling growth opportunities, and managing instead of attempting to eliminate uncertainty.”  -Corporate Executive Board

Digging deeper, Innovation Excellence asks the question, Is Your Leadership Innovative?  The article examines the actions of today’s leadership to determine which motivations and actions are promoting or impeding the creative process.  “An innovative leader is defined as someone who consistently delivers results using the following”:
  • Strategic leadership that inspires individual goals and organizations vision and cultures;
  • Tactical leadership that influences an individual’s actions and the organizations systems and processes.
  • Holistic Leadership that aligns all key dimensions:  Individual, culture, action and systems.

Growing business eco awareness and resulting business sustainability risk has provided senior level executives with a fresh perspective.  Our sustainability consulting believes that the leaders of tomorrow will continue to push the edge of business sustainability to transform entire industry sectors.  With the right strategies, business resources and leadership, an organization can transform traditional business models to capture sustainable business value.

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