The Power of One + Twitter= We all Make a Difference

There used to be a time when it seemed only big business could change the world. It appeared that the voice of one was crowded out by the power, might and noise of larger organizations and governments. Fortunately, the world of the internet and specifically, social media has created pathways for a single voice to be heard globally. Powerful stuff.

As a sustainability consultant, I often declare: Small eco actions add up! The responsible eco action each of us takes MAKES a difference. Social media, namely Twitter, has been a prime example of this. With aspirations of accelerating eco awareness, eco resources, the how's and why's of sustainable living and sustainable business practices, I created a twitter account and started tweeting.

My single voice was welcomed by many. The twitterverse of green, sustainability, CSR is rich in knowledge and resource sharing.   By publishing information, promoting others, asking questions and gathering feedback, I joined a collective conversation generated on ways to improve environmental, social, and conscious business issues. United by others sharing similar interest, a single voice is expanded through the very principles that sustainability embraces: community, inclusiveness, transparency, and authentic communication.

Within our sustainability consulting practice, we share personal sustainability can be uniquely expressed. Personal sustainability action or the pursuit of a sustainable lifestyle goes beyond simply ‘greening’ your life. It is a mindset change that shifts the personal value drivers in daily activities.   Our professional consulting practice encourages individuals just getting started or those well on their way to continuously expand personal eco awareness to discover what sustainability means to them.

Some want to make a difference. Change the world. Have an impact. Create large scale changes. Your single voice can be heard and amplified by others.

Twitter is a wonderful online community and what I value most is the generosity of information shared, the community, and the inspiration of others. Individually, and collectively, we are making a difference.   Join us!

Comments for The Power of One + Twitter= We all Make a Difference

Friday, January 8, 2010 by Derek @AltGlobe:: It is indeed amazing what the power of real-time messaging can do to help share the mission we have in common: making a difference and changing the world. I've found many collaborators and like minds using social networking in the past year, and am thankful to those like you, who engage and inspire. Thanks!
Saturday, January 9, 2010 by Tara:: Great post Julie! It is very true how much social media can help and/or have an affect on a business, product, mission, etc. Many businesses don't realize the power and effectiveness of social media. But like you, I too have found it to be great resource and great way to connect up, learn about, learn from, help and collaborate with all kinds of people and organizations (you included) who are interested in similar topics and ideals. :)