Sustainability: business, life, environment

According to a new study commissioned by Green Seal and EnviroMedia Social Marketing, four out of five people say they are still buying green products and services today - which sometimes cost more - even in the midst of a U.S. recession. 

Just 9 percent of respondents say green advertising is their primary influencer. Twenty-one percent of consumers say a product’s reputation is the biggest factor they weigh when making purchasing decisions followed by word of mouth (19%) and brand loyalty (15%).

Regularly, we discuss with small business owners the value of reputation management. Reputation is a key component to any business, but it is especially important for business sustainability in today’s environment.

To influence positive business reputation, a solid commitment to "walk your talk" is essential.  Henry Ford was once quoted, “you can’t build a reputation on what you are going to do”.

At Taiga Company, we incorporate business sustainability into our core values and work with businesses to do the same.  We encourage our clients to:

• Transition traditional products/ services to incorporate sustainable concepts in the offering
• Maintain exceptional standards of attentiveness and correspondence with customers/ stakeholders to better understand needs and concerns
• Build sustainability concepts into daily operations

Our sustainability consulting works with small businesses owners to appreciate the value of strengthening consumer preferences for businesses offering sustainable products and services.  We work with clients to build sustainability concepts into a businesses core practices.