Outstanding customer service is the very opportunity for your business to deliver that remarkable, amazing experience to your customer. As a sustainability consultant, I like to think of the sustainability concept of good stewardship at play here. Sustainable businesses engaged with stakeholders have a phenomenal opportunity to differentiate themselves from the competition by providing exceptional customer service.
- Industry has discovered the value of loyal customers: they buy more, buy more often, are cheaper to serve, have higher retention rates, and are more profitable than newly acquired customers.
- Excellent customer care is the most important method for improving customer loyalty. Customer service personnel are the front line troops in the battle to win customer’s loyalty.
- To provide good customer care, customer contact personnel have to be empowered with information and the authority to make decisions and to act in the customer’s behalf.