What Sustainable Businesses Are Learning About Their Employees

image: engaged employees



In conversations with peers and clients, we at Taiga Company often become involved in discussions around employee engagement.  Businesses want to know: “What sustainability information is relevant and desirable to their workforce”.

Employees are often argued to be the greatest resource of a company, and the ability to leverage top talent can be a key differentiator.  In our professional consulting, we express to clients that engaging "green-minded” employees as key stakeholders is a natural extension of any business sustainability plan and essential to implementation success.  

“Engaged employees are not just committed. They are not just passionate or proud. They have a line-of-sight on their own future and on the organization’s mission and goals. They are enthused and in gear using their talents and discretionary effort to make a difference in their employer’s quest for sustainable business success”.  - Employee Engagement Report 2008.


Leading business view employee engagement as a multi-prong approach.  These companies consider the following:

•    What does it take to attract top talent?
•    What does it take to retain top talent?
•    How to engage talent in the business sustainability direction?
•    How to harness the eco awareness and encourage innovation in the organization?
•    How to promote learning and sustainable development across the company?

Companies that are embracing eco awareness in their organizations are attracting and retaining top talent.  In a recent post, What Job Seekers want in a Green Employer, we discussed the expectations perspective ‘green employees’ are placing on their employers.  To expand on this discussion, businesses are now realizing that they must also be proactive in retaining and effectively engaging their workforce. 

In our sustainability consulting, we have observed many organizations already responding to their sustainable talent needs.  These leading businesses are creating workplaces that engage their workforce in the sustainable direction of the company. 

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