“Technology officers today are operating in truly extraordinary times. Exponential growth in computing speed, storage capacity, and communication bandwidth, along with the continued miniaturization of devices and increased connectivity, are evolving at rates never seen before. Enabled by these advancements, we are now seeing a much broader level of convergence between information and communication technologies (ICT) and other traditional domains.”
This quote was taken from a recent Fast Company post, Imagining--And Creating--R&D Of The Future. Contained within is an insightful exploration of the technologies that are connecting today’s business sustainability stakeholders. Touting the opportunities, the author also presents the challenges managing the convergence of the increasing number of social media engagement streams.
Our sustainability consulting practice believes that social media is rapidly becoming a critical skill and a business sustainability catalyst that is truly affecting the bottom line. Beyond the tradition business value drivers of out-bound CSR communication or internal stakeholder engagement, today’s technology leaders are focusing on some lesser known but equally viable social avenues to value.
- Engaging consumers in growth markets
- Focusing interactions around ethical finance
- Accessing concerns and opportunities to address shareholder value
Sustainability and social media engagement together offer a refreshing and innovative approach to business. Our sustainability consulting offers information and tools to assess the market, your competition, and your own efforts in the social space around your business. Visit with us at Taiga Company to learn more.