How to Capture Business Sustainability Value through Consumer Engagement

Our sustainability consulting firmly believes that an open innovation approach fosters an environment for creative ideas and inspired actions from both internal and external stakeholders.   Recognizing that key stakeholders have a vested interest in...

What Role does Social Media Play in Knowledge Management?

What exactly is knowledge management?  According to the American Productivity & Quality Center (APQC),  knowledge management as a mindset that extends beyond the flow of traditional business process.  It focuses on the dissemination of information,...

8 Ways Twitter Engages Stakeholders for Sustainability and CSR Communications

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants,...

What Can We Learn from Sustainable Retail Communications?

With sustainability concepts and definitions subject to interpretation, the same business sustainability programs claimed as "sustainable" are also subject to negative commentary from various forms of media.  A strong reputation is a...

Where Is the Voice of the Supplier in the Sustainable Supply Chain?

Servicing the customer is not a new concept to business sustainability.  Neither is incorporating consumer insights directly into product and service development.  However, where does the supply chain and voice of the customer factor into...

Finding the Right Incentive to Motivate Your Sustainable Talent

With a multitude of paths to career satisfaction, evidence indicates that ‘finding meaning in the workplace’ may be the single most important factor to long term employee satisfaction.  In fact, research shows that growing work frustrations are...

Green Living The Easy Way - Say No to Spring Cleaning - Transform Your Home into an Eco Haven!

"A journey of a thousand miles begins with a single step." ~ Lao-tzu Green living is relative. It's all about perspective.  A sustainable lifestyle often means different things to different people.  For those with broad eco awareness and who are well...

Enhancing Business Sustainability through Innovation Partnering

“Many R&D organizations use open innovation to expand their innovation networks and increase the number of ideas they can use for product development…But before you can benefit from open innovation, you need to communicate why your organization...

Spring Eco Inspiration on Pinterest

"The earth is what we all have in common."  ~ Wendell Barry Since we are all in the same boat (on the same planet), so doesn't it make sense that we should all be interested in making this world into a better one -- if we only knew how.  Actually, we...

Where is Business Sustainability Taking You in 2014 and Beyond?

For every company, the business plan is a map that leads an organization on one of an endless number of possible journeys.  It provides a common understanding to internal stakeholders and is a communication tool to the external world of company’s...

Building Structure Around Sustainable Open Innovation

Traditionally business sustainability efforts have first focused on the low-hanging fruit.  These efforts often include sustainability concept such as: cost reduction, efficiency, risk mitigation.  While these effort tie directly to the bottom line,...

The Difference Sustainable Storytelling Makes

At the heart of sustainable living and sustainable business strategies lies a foundation of innovation; refreshing new approaches that deliver unprecedented results.  While the media and mainstream focus may be populated with stories of mishaps,...

Extending Green Kindness on St. Patrick’s Day

Oftentimes we associate our business sustainability consulting practice to that of a garden.  We plant the seeds of sustainability concepts as we counsel business leaders and individuals on the how's and why's of business sustainability.  A...

Build Brand Loyalty with Social Media for Sustainable Business

Does your product or service sell on its sustainability credentials alone?  Does your company embody business sustainability concepts that today’s consumers demand?  When visiting with clients around social media marketing conversations, they tell us...

Does Your Business Sustainability Strategy Need a Value Chain Map?

“Value chain mapping is a process that identifies the main activities associated with a company's service or product line and is often used in corporate strategy in order to identify performance improvement opportunities. Corporate...

Small Business Sustainability Lessons for Larger Organizations

A common misconception is that sustainable business strategies are the private playground for larger organizations.  Nothing could be further from the truth.  Our sustainability consulting practice finds that today’s more integrated small businesses...

Pinterest 101 for Green and Sustainable Businesses

As if there weren’t enough social media marketing platforms already?  Many or our small business clients express concern about not having enough time to effectively market their sustainable business practices on social media let alone take on using...

Focus Your Attention on Sustainable Talent Management

In order to meet the growing demands of business sustainability and maintain a competitive advantage over the competition, companies are encouraged to take a hard look at their talent pool.  Our own sustainability consulting often asks executives:...

Questions to Ask: Is Sustainability Right for Your Business?

How long does a company keep producing a product that does not sell?  How long does a supplier last who fails to deliver on-time?  In the business world, action must generate return to be sustainable. The business landscape is always changing, yet, a...

Gathering New Insight into Sustainable Supply Chain Risk

"Remember, you don't 'have' a supply chain; you're in one." -Bruno Sarda, head of Global Sustainability Operations for Dell This was the closing remark in the keynote presentation at the Climate Leadership Conference last week in San Diego.  It was...