How Does Celebrating Influence Business Sustainability Success?

Friday, February 12, 2010 by Julie Urlaub
image: yipeeOne of the common myths around business sustainability is that it is just too hard.  In speaking with business leaders, they sometimes believe that sustainability will come at a cost and is most often a long and laboring process.  While all change comes with its own unique challenges, sustainable development can be a path to engage your organization, develop talent, and celebrate the success of the business.

At Taiga Company, our professional consulting services recognize that one of the keys to a successful implementation of a sustainable business model is the management of change.  However, effective change management does not imply one-way communication. Our sustainability resources work with organizations to actively engage stakeholder in the process and to celebrate their contributions along the way. 

•    Cerebrate and communicate the company’s sustainability strategy, including clearly stated policies, integration into core business, links to profitability

•    Announce regular updates to program management and tracking systems, including training and or certification opportunities for employees and other key stakeholders.

•    Recognize and reward the creation of specific value from sustainability defined from within organization.

•    Celebrate, acknowledge, and promote the creation of a group or individual sustainability plan that succeeds.

•    Reward value creation and business sustainability within the company’s supply chain.

•    Re-engineer the business and performance metrics of the organization, creating a direct tie to compensation.

Whether implementing a single sustainability concept or a broader business sustainability program, sustainable development often requires a mindset shift across the entire company.  Change will require the engagement and active involvement of internal resources and key stakeholders.  This stakeholder buy-in will most definitely make or break your business sustainability efforts. 

Setting milestones is often a great way to engage the organization around common goals as well as define marks of accomplishment.  But don’t stop there!!!  Acknowledge and reward sustainability efforts continuously within the organization. 

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