Building Alignment for Effective Sustainable Talent Management

For every discussion of business sustainability there is always a side conversation around people.  To compete and differentiate in today’s multi-skilled economy, a company must have the right mix of talent.  Traditionally, sourcing these needed...

7 Ways to Make Social Media Work for Your Green Business

Is the sustainability movement here to stay?  What about social media? Many argue that sustainable business strategies, as well as, social media are just fads or passing trends.  Yet, within our sustainability consulting practice, we argue,...

Business Sustainability Tips for Reaching Your Consumer Base

“To truly discover customer needs, we need to define the width and breadth of potential customers (both those who currently buy from us, those who currently don't buy from us and the potential future customers) and their current and future needs and...

Power Your Sustainability Plan with Engaging Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be...

Building a Strategy for Sustainable Growth

In today’s business climate, the competition for business is growing exponentially and globally.  To survive and even step beyond the competition, our sustainability consulting practice is helping companies explore new avenues which drive...

What Everybody Ought to Know About Sustainability and Small Business

Owning a small business has never been for the faint of heart, and over the past decade radical shifts in government policy, the financial world, and technology (particularly how we communicate) have presented even more challenges — and opportunities...

How Social Media Engagement is Advancing Sustainable Leadership

In addition to executive management playing a critical role in the success of a company, business sustainability requires leadership across the entire organization.  While management may ultimately carry the responsibility of sustainable...

Capturing the Value of the Customer Across the Organization

Servicing the customer is not a new concept to business sustainability; however, incorporating consumer insights directly into product and service development is a growing business trend. The Corporate Executive Board recently released its...

Tips for Successful Sustainable Innovation Strategy Execution

Today, more and more companies are spending a considerable amount of time defining key risks, identifying reference points, and evaluating the potential impacts to long-term business sustainability.  It is in this light that our own sustainability...

Three Steps to Enhance Your Sustainable Innovation Strategy

Innovation programs are progressive actions that seek out opportunities to add value through sustainable growth.  These strategies are most often viewed as the marks of the most progressive companies.  They are defined by a shift in the way something...

Defining Communications Success with the Right Metrics for Social Media and Sustainability

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. As we mentioned in...

When Is the Last Time You Revalidated Your Sustainability Goals?

Working with clients and peers around the world, our own experiences reveal there is an optimum balance of stretch goals, an open culture, and key stakeholder engagement can facilitate a healthy stream of new ideas. However, the questions facing...

Sharing is Caring: Why Sustainable Storytelling Works

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand.  However, what is compelling...

Effect of Organizational Structures on Sustainable Innovation

In the corporate world, most business leaders agree that achieving real bottom line improvements, whether through reduction in operating cost or enhanced revenue, is critical to business sustainability.  Our sustainability consulting...

Sustainable Supply Chain Benefits of Third Party Logistics

Traditionally two major factors have been at odds when companies discuss the potential for outsourced logistics. This decision has been torn between the value of integrating business operations with logistics providers and business risk of ‘vendor...

Enhancing Sustainable Innovation Strategies through Business Partnering

“Open innovation initiatives can help further your company’s competitive advantage, and improve R&D efficiency and performance…But should you have a separate team dedicated to managing the efforts? The majority of our members do not, according to a...

The Three C’s of Sustainability Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be...

If You Struggle With Social Media for Sustainability, Watch our Videos!

One of the great challenges facing sustainability, especially business sustainability, is the ability to measure success. The other challenge, is communicating that success in meaningful, relevant ways to interested stakeholders.  As adoption of both...

Tips for Improving Business Sustainability Implementation

It probably goes without saying that business leaders are always looking for new and innovative ways to improve their businesses.  One of the most dramatic exercises to reshape the entire company, from top to bottom, is to examine the processes that...

Social Media Is Taking Sustainable Innovation to the Next Level

“How has this innovation and paradigm explosion molded our culture and how can this new world be leveraged in open innovation?” Our sustainability consulting practice recalls this quote from last year in the Huffington Post article, Open Innovation...