Best Practices to Get Employees Involved in Social Media for Sustainability

  Does Social Media Make Workers More Productive?   According to a recent study from McKinsey Global Institute (MGI), there is a great deal of potential value in using social media “to enhance communications, knowledge sharing, and collaboration...

Driving Sustainability Line of Sight through a Simple Narrative

  “In most cases it is an individual who takes the lead in developing a crazy idea, typically the person whose idea it is, usually with little or no direction from the organization. Unfortunately, in the majority of cases, the strong...

Social Media Success Defined

  Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. As we mentioned...

How Would You Define A Sustainability Leader?

  What is a leader?  What are the qualities  of great business sustainability leadership?  Does leadership rest only on the shoulders of those in the top positions in your organization or is it present in each of us?   Our business...

When and How Do Sustainable Breakthroughs Happen?

  In a recent Forbes Magazine article, Why Tim Cook And Greg Gretsch Are Wrong About Innovation Teams, we find an executive level discussion on how to head-off the threat of new ideas by engaging the knowledge of the stakeholder base.  Leveraging the...

Why Your Green Business Needs a Social Media Policy and What to Do About It

  A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.  The 2011 Social...

Tips to Increase Your Business Sustainability Capital

  In a recent Innovation Excellence post, Building Up Innovation Capital, our sustainability consulting is presented with a new concept for discussion.  The author describes a newly recognized and valued process of capturing knowledge as a form...

What a Sustainable Innovation Culture Looks Like

  Over the past few years, our sustainability consulting has written and spoken a great deal about how successful business sustainability cultures focus on communication and learning.  We believe that by allowing for flexibility and promoting...

How Social Media Engagement With Stakeholders Can Guide Business Innovation

  The ability to capitalize on opportunity or mitigate business risk often depends on the availability and access to quality information.  Being able to sift through what is important and what is not can be a determining factor in transforming a good...

The Use of Language in a Culture of Sustainability

  A challenge with corporate sustainability has been about changing mindsets and systems.  Businesses often try to sell change to the organization as a way to attain agreement and accelerate sustainable business implementation. Selling change...

Building a Sustainable Collaborative Culture with Strong Leadership

  “In an era of compressed time to market, leaner organization structures, and globalized workforces, R&D leaders need the ability to drive cross-functional collaboration and to accelerate innovation in the team.” –CEB Views Following this logic,...

Earth Day Inspiration - 25 Green and Sustainability Pinterest Boards to Follow

  In a perfect world, our world's energy is powered by renewable sources, business sustainability is the norm, and sustainable lifestyles abound.  While we're not quite there yet, as a sustainability consultant, I ask, "What will get us there?"...

How Can Business Metrics Guide Your Sustainability Communications?

  Does business sustainability create value?  According to the post, Companies that Invest in Sustainability Do Better Financially, yes, CSR does add value.   Resource efficient companies — those that use less energy and water and create less waste...

Sustainable Leadership: The Path of Least Resistance Towards Doing Good

  What is the fastest way to get from where you are to where you want to be?  Is it a linear path? The shortest path?  Our sustainability consulting would argue that the answer is actually by following the path of least resistance....

Sustainability Definitions 101

  With an ever expanding number of perspectives and view points of the world, it might seem crazy to think a common definition or framework of ‘sustainability’ could ever be defined.  Now add on personal beliefs and business operating philosophies...

Earth Day Business Primer: Plan a Path Towards Sustainability

  If you think about it, everything we do every day has an impact on our planet.  Not everyone was raised with eco awareness, so why and when does it start becoming important?  For some businesses, it is due to stakeholder engagement.  For others,...

Creating a Clear Path for Sustainable Business Ideas

  Since the introduction of the concept of the triple bottom line, supporters and critics have debated the ability to link business sustainability actions to business profitability.  Without a definitive financial incentive, companies have...

5 Key Questions for a Sustainable Supply Chain

  Sustainable business leaders are evaluating new markets, new products, and going after the most innovative people.  In addition to executive management playing a critical role in the success of a company, business sustainability requires leadership...

Three of the Biggest Challenges to CSR Communications Using Social Media

  Are you planning to develop a social media marketing strategy to communicate your company’s corporate social responsibility (CSR) or sustainability plan? What are some things to take note of when using social media for sustainability? As...

What Will Be Your Business Sustainability Story?

  The countless examples making the headlines everyday paint the backdrop for the benefits of integrating sustainability concepts into business.  However, these examples represent a broad landscape of what is possible.  What lies beneath are the...