They say blonds have more fun, but as a green living consultant, I'd have to argue, greenies do! Greenies? What's a greenie? Greenies are those living a sustainable lifestyle or living green. As described in our sustainability consulting practice, living green or sustainable living is a primary focus on eco awareness with actions towards reducing ones carbon footprint, managing waste, and embracing sustainability concepts in decision making. You may ask: So what's fun about living a sustainable lifestyle?Well, for one, greenies excel at eco math; greenies demonstrate exemplary qualities of kindness, generosity and willingness; and, they have a discerning eye for saving green. The fun is the approach to life. It's an innovative lifestyle: one that dictates awareness for new and efficient ways of doing things. It's discovery of eco awareness in its many facets. It's sharing. It's connecting. That is fun!
If you think about it, everything we do every day has an impact on our planet. As a green living consultant, I know not everyone was raised with eco awareness, so why do it? Speaking from experience in our sustainability consulting, some of the general answers received include:
- Families go green for their children
- It saves money
- Living with eco awareness protects the planet for future generations
- Because it's the right thing to do
- Participation in neighborhood or community eco awareness
- It feels good
- Living a sustainable lifestyle is healthier-investing in your body is less toxins and less illness
- It's an opportunity to reconnect with local community
- It's easy to go green now: more options and alternatives available
You don't have to be a fanatic to live green. In fact, if you think about your life now, there are probably many eco actions that you are already taking. A sustainable lifestyle is not an all or nothing approach. Creating your own sustainable lifestyle is where the fun is. Uniquely expressing yourself through sustainability concepts applied in your life, the way you like it and making a difference- is fun.
How do you connect with nature? Does it matter? Actually it does. According to Richard Ryan, professor of psychology at the
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Our professional consulting practice considers traditional marketing activities as resource intensive and waste producing. A small business resource available to replace traditional marketing efforts is leveraging the power of social media. Social media is an improved marketing alternative that eliminates the use of paper, ink, transportation, and distribution - all associated with traditional marketing: trade shows, direct mail, and print ads. Our professional consulting views it as a viable business strategy for businesses integrating eco awareness in the building of a sustainable business.
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