Water Wise Eco Habits for #EcoChallenge2014

Do you want to go green but just don't know where to start?  Well, great news!  You don't have to be a fantastic to live green and you can get started today.  Going green isn't an all or nothing approach -just a simple transition into making better...

Sharing is Caring: Why Sustainable Storytelling Works

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand.  However, what is compelling...

Finding Your True North Star for Sustainability Communications

Many people are confused as to what sustainability means and how it applies to business.  To some, they hear the word sustainability and it means renewable energy to them.  To others it may mean organic farming practices; however, to another person,...

5 Green Books Worth a Read

The road to sustainability is paved with multiple small decisions, as well as, big, larger commitments.  The small choices are the ones we make every day. To support sustainable development in business, life, and the environment, you've got to get...

What Everybody Ought to Know About Fall Bike Commuting

While escalating conversations on topics such as climate change, carbon legislation, energy independence, and growing consumer eco awareness generate forward eco movement for some it simultaneously creates confusion and skepticism for others.   To...

How Big Do You Think? Noticing the Correlation between Expectations and Results

The bigger the dream, the more you aspire to become.  Dreams are great - they inspire us. However, inspiration without eco action is only good intent.  A question to ponder is, what do you expect from yourself?  "We tend to live up to our...

What Are the Sustainability Jobs of the Future?

In our sustainability consulting, we express to clients that pursing a ‘green’ career is a natural extension of living a sustainable lifestyle.   When you embrace eco awareness as a part of your daily life, it is natural to pursue the same...

Little Known Ways to Green Your Labor Day

It is that time of year, when many of us engage in the fun and festive activities of Labor Day and summer's end.  While the days of summer may be drawing to a close, the Labor Day holiday is a fun way to "kick start" a personal sustainability program ...

Easy Ways to Green Your Back to School Days

With summer nearing an end and children headed back to school, now is a great time to have a discussion with your family about sustainable living and building that back to school checklist.  Going back to school is an exciting time.  It can also be a...

On Our Radar: Weekend Reading List for Social Media Communications

At the heart of sustainable living and sustainable business strategies lies a foundation of innovation; refreshing new approaches that deliver unprecedented results.  While the media and mainstream focus may be populated with stories of mishaps,...

Sustainability Quotes to Inspire Eco Action

"The earth is what we all have in common."  ~ Wendell Barry Since we are all in the same boat (on the same planet), doesn't it make sense that we should all be interested in making this world into a better one?  If we only knew how.  Actually, we do. ...

Take Baby Steps in Sustainable Living for Greater Gains

"A journey of a thousand miles begins with a single step."  --  Confucius Most of us recognize that change can be unsettling.  It can be scary, and too often it is just easier to slip back into a traditional and comfortable way of doing things. ...

ReThinking is Key to Creating Receptivity to Sustainability

We tend to assume that people behave in accordance with their attitudes. However, social psychologists have found that attitudes and actual behavior are not always perfectly aligned.  As we've shared in earlier posts, the gap between eco awareness...

The Power Of Green Dreams

"We grow great by dreams.  All big men are dreamers.  They see things in the soft haze of a spring day or in the red fire of a long winter's evening.  Some of us let our dreams die, but others nourish and protect them, nurse them through bad days...

Examining Sustainable Innovation Culture Leaders

Pursuing business sustainability, by definition, means that an organization and its leadership are aware of the dynamic relationship in which the company and its key stakeholders operate.  Whether incorporating sustainability concepts into an...

Choice and Value Alignment are Keys in Sustainable Living

We are all faced with an endless number of choices every day that can lead us in one direction or another.  Standing at a decision intersection, some may choose to turn right while others may choose to turn left.  The outcome of a left versus...

How Perfect Do You Have to Be to Communicate about Sustainability?

As global expectations for ‘sustainable’ businesses practices continue to intensify, many companies are beginning to view business sustainability as a key component of their long-term business planning process.  In addition, our...

Can Consumer Behavior Change be Directly Tied to Sustainability?

Ask any one of the thousands of companies in the consumer products industries and they will tell you that Consumer Experience Management (CEM) is by no means dead.  Shifting expectations and online self-service has simply altered the consumer...

How Can You be an Eco Inspiration this Holiday Weekend?

Summer is that special time of year when many of us engage in the fun and festive activities of which bring out our creative and youthful spirit.  If you are like me, you are probably overjoyed with the idea of taking full advantage of the...

4 Sustainability Conversation Starters for your 4th of July Parties

Taking eco action this holiday weekend by Lowering Your Carbon Footprint this 4th of July is an accomplishment in sustainable living.  But what about others?  Are You a Gardner of Eco Inspiration? As in, how do you inspire others to find value...