Isn't stakeholder engagement just another way of saying public relations? Not exactly. 
At Wal-Mart, the Director of Stakeholder Engagement is a senior-level position whose role is to successfully align low-cost, low-price business with social activists, governments and environmental groups around the world.
At Taiga Company, we see stakeholder engagement as a way to capture value through proactively acknowledging and addressing the underlying needs and concerns of those impacted by a particular situation. We advise our clients to work through key stakeholders to find mutually acceptable business sustainability solutions.
Working as both a professional and personal consultant, our experience has taught us that there is tremendous value in engaging others. Gathering insight, feedback, and buy-in from those most affected is viewed by most as a best practice.
However, Stakeholders Engagement is more than just obtaining buy-in from employees and investors. It includes:
- Strategy and Leadership: understanding strengths to promote innovative ways to create positive change and add value to a financial situation, social interests, and eco awareness.
- Business Integration: improve business practices to drive strategy, educate, and link internal and external groups.
- Risk Management: assess, prioritize, monitor, and address emerging issues
- Communication: provide a direct link from decision makers to the key issues and opportunities
Building a business sustainability plan requires involvement of others. Our professional consulting works with businesses and individuals to identify key stakeholders and leverage value from those connections.

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