Effective Retention Planning for Today’s Green Workforce

Thursday, October 1, 2009 by Julie Urlaub
image: workforce planningIn order to meet the growing demands of business sustainability and maintain a competitive advantage over the competition, executives are making ‘green’ talent management a top priority. The ability to identify, select, develop, and retain quality employees is setting organizations apart.  Going forward, companies will have to develop specific business sustainability strategies to manage their top ‘green’ talent.

Sustainable talent management has become increasingly a part of the corporate strategy for many organizations.  Having the right people in place has always been a key to corporate financial success; however, it has become increasingly important in building a company with the right skills to respond to evolving market conditions.   

True talent management encompasses the full life cycle of an employee’s career.  Leading ‘green’ talent organizations are responding by addressing the challenges of:

•    How to determine the characteristics of the organizations needs in a sustainable workforce?

•    How to differentiate and attract top talent?

•    How to develop, engage, and retain top performers and sustainability leaders?

•    How to conduct effective retention and succession planning to ensure a diverse sustainable leadership pipeline for the future?

Once a company identifies and attracts the right employee, building and motivating the organization becomes critical to retaining top talent.  In our professional consulting, we have seen many companies live and die by the quality and effectiveness of their staff.   Highly effective organizations are creating business sustainability cultures to retain top eco-talent.  Through constant communication and employee engagement, companies are creating a tie to their company’s sustainability plan.

‘Green’ talent management is becoming a business sustainability best practice.  As consumers seek out companies that can deliver, top talent is necessary to meet changing expectations.  Our sustainability consulting works with businesses to understand the value of the right talent in strengthening their reputation and capturing market share. 

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