Taiga Company

To capitalize on the market shift for new products and services, the business world is beginning to recognize that innovation, new product ideas, and a more responsive  business model may prove to be critical to business sustainability success.

Over the last decade, the world has witnesses a dramatic increase in eco awareness, with a significant shift in the knowledge of the everyday shopper.  Evidence of this shift can be seen in the ever increasing number of alternative products and services available to consumers today.  While ‘green’ products are flooding the market, the stable brands that will ultimately survive are harnessing consumer expectations and utilizing internal innovation as a major business sustainability driver.

Drilling down further, companies recognize that innovation and new product ideas must utilize a growing number of inputs. This compilation of information can come from ground level employees, customers, consumers and suppliers.  It must also consider its environmental and social stakeholders. 

Within our sustainability consulting, we find companies creating sustainability programs to leverage internal and external innovation.

•    General Electric, known for its innovative ideas, has launched two new innovation programs and both are focused on addressing sustainability. Ecomagination and healthymagination, are both focused on addressing big needs for the environment, energy and healthcare.

•    Wal-Mart has set a new standard for it business partners.  The company has called the current business practices and products unacceptable and has flung open the door to suppliers that are willing and able to take business sustainability to the next level. 

The massive and sudden surge of information of business eco awareness has created a noticeable shifts in consumer behavior.  For the first time, consumers are driving environmental and social business sustainability action and businesses are shifting to respond. 

At Taiga Company, we recognize that early engagement of key stakeholders in the product development and innovation process is extremely important.  Our professional consulting and small business resources work directly with clients to define sustainable business strategies that meet expectations and deliver long-term value.