Taiga Company

What's most fun about the Super Bowl?  The game or the commercials?  Both!  As is the case after the Super Bowl, people often discuss more than just the aspects of the game.  For many, the commercials are often as big of an attention draw as the game itself.   During yesterday’s game, one advertisement especially grabbed my attention.

By far the best commercial of yesterday’s Super Bowl -  Audi’s Green Police advertisement.     Taken to the extreme for the sake of humor, the ad sparked enthusiasm and eco awareness around sustainability concepts, but more importantly, demonstrated that green is a mainstream concept. 

For skeptics out there still questioning the consumer market's shift for sustainable options, this commercial may shed some light on the growing knowledge amongst everyday consumers.  If run only a few years ago, the humor of this ad may have been misunderstood and lost.  Yesterday’s appeal came, in part, from the expanded eco awareness of sustainability concepts that has occurred with the general public over the past few years. 

From my own sustainability consulting perspective, the ad was especially brilliant because it was promoting an alternative choice product in the context of a shifting mindset.  While having fun with the extremes, the advertisement promoted expanded eco awareness in a fun way.

At Taiga Company, our hats are off to Audi for making ‘green’ one of the top moments of the Super Bowl.  Take a moment to check out the video.