What is Driving Sustainability in Your Business?

Tuesday, June 9, 2009 by Julie Urlaub
image: green businessCompanies both large and small are learning first hand the value of integrating eco awareness into their operations, business strategies, and product deliveries.  Business sustainability is now both a top-line and bottom-line company focus.  Companies are going beyond the ‘feel-good’ and implementing business sustainability plans that target revenue as well as cost reduction. 

As a sustainability consultants, we often ask clients: “What is driving business sustainability in your organization?” Speaking with a client just recently, they identified their largest business driver was to reduce the business’s overall carbon footprint.

According to a recent Aberdeen Group study, The ROI of Sustainability: Making the Business Case, top performing organizations view sustainability as a "must have" strategy for long term business viability and success.  The top drivers for business sustainability implementation identified in the study include:

•    Desire for Social and Environmental Stewardship – 56%
•    Increase or Maintain Brand Reputation – 48%
•    Need for a Competitive Advantage – 46%
•    Stakeholder Pressure – 29%
•    Rising Energy Costs – 22%
•    Present or Expected Regulatory Compliance Mandates – 22%

While many organizations may have a strong corporate desire to demonstrate environment stewardship and corporate responsibility, companies most often have to make a strong business case to justify time and resources.  As a professional consultant, we are encouraged by the Aberdeen Group study.  Four of the five top drivers identified can be directly tied to business profitability.

At Taiga Company, our professional consulting works directly with clients to create a business case for sustainability.  We help companies and individuals define specific sustainability concepts that match their desired business value drivers.

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