Creating a sustainable business involves more than defining a vision, building a consumer forecast, and bringing a product or service to market. Business sustainability is a commitment to the social, environmental, and economic impacts of your business. Business sustainability includes continuous improvement and refinement of business process that challenges the internal capabilities of a company towards business innovation as it strives to meet the changing needs of the external business environment.That sounds great. But so frequently, in our business sustainability consulting, we are asked, “How do you make that happen?" In one word: Leadership. Sustainable business leaders are evaluating new markets, new products, and are pursuing the most innovative people. Now is the time to rethink long-held strategic assumptions inside your company, to challenge decades of conventional wisdom in your industry, and to push yourself to learn, grow, and innovate.
Addressed in The 10 Questions Every Change Agent Must Answer, is the sustainability mindset characterized by change agents:
- Do you see opportunities the competition doesn't see?
- Do you have new ideas about where to look for new ideas?
- Are you consistent in your commitment to change?
The leaders of today and tomorrow will continue to push the edge of business sustainability to transform entire industry sectors. Sustainable business leaders are creating a business case for sustainability. They are defining opportunities for improvement, linking them to specific business metrics, evaluating success and accelerating change.

Comments for Who Drives Business as a Change Agent?