Taiga Company

If you are a parent, at some point you experienced the terrible two's in which your child's response to everything was, "NO!" Well, I can't quite remember what age is characterized by the response being "why?" but I think I have regressed to that. Today, I woke up wondering, "Why do people go green?" I've commented on some of the business benefits to building sustainable businesses and I've also shared ideas on "how to"…on several sustainable concepts, but really, WHY do people seek eco awareness or move towards a sustainable lifestyle?

If you think about it, everything we do every day has an impact on our planet. Not everyone was raised with eco awareness, so why and when does it start becoming important? Speaking from experience in our sustainability consulting, some of the general answers I have received include:

Families go green for their children
It saves money
Living with eco awareness protects the planet for future generations
Because it's the right thing to do
Participation in neighborhood or community eco awareness
It feels good
Living a sustainable lifestyle is healthier-investing in your body is less toxins and less illness
It's an opportunity to reconnect with local community
It's easy to go green now: more options and alternatives available

One thing that I have noticed is that one's stage in life may influence the motivations for seeking eco awareness and going green. More current, perhaps the issues of today may influence your choices: